One year after YouTube invited members to become ‘partners’ and added advertising to their videos, the most successful users are earning more than $20,000 (Rs.10 lakh) a month from the website!
Some like Cory Williams, 27, gave up their full-time jobs to focus on the crating amateur video channels for the site and has today more than 180,000 subscribers.
While it’s all free and takes very little money to film your own amateur video – it take a whole lot more to create content that is of interest to others and then get it going viral.
But there’s a whole industry that’s cropped with books, articles and of course, videos that can help you along the way.
So you’ve setup your website. And while it’s fun to have visitors read and appreciate all of the content you create it just makes so much sense if you make some money off them as well. Specially if you’re already generating healthy traffic.
Here’s a list of revenue models that Wired recommends you use to wrap around your ‘free’ website:
CPM ads: “cost per thousand views” – online banner ads
CPC ads: “cost per click” – most common – Google ads
CPT ads: “cost per transaction” – paid only if the customer becomes a paying customer.
Lead generation: pay for qualified names of potential customers
Autoresponder Memberships: people pay for email
Affiliate revenues: e.g., Amazon Associates
Rental of subscriber lists
Sale of information: selling data about users to third parties
Licensing of brand: people pay to use a media brand as implied endorsement
Licensing of content: syndication
Upgraded service/content: Premium content
Alternate output: pdf; print/print-on-demand; customized Shared Book style; etc.
“Souvenirs”/”Merchandise”: Branded items for sale
Cost Per Install: popular with top Facebook apps who can help others get installs
E-commerce: selling stuff directly on your website
Sponsorships: ads of some sort that are sold based on time, not on the number of impressions
Listings: paying a time based amount to list something like a job or real estate on your website
Paid Inclusion: a form of CPC advertising where an advertiser pays to be included in a search result
API Fees: charging third parties to access your API
Some like Cory Williams, 27, gave up their full-time jobs to focus on the crating amateur video channels for the site and has today more than 180,000 subscribers.
