One year after YouTube invited members to become ‘partners’ and added advertising to their videos, the most successful users are earning more than $20,000 (Rs.10 lakh) a month from the website!
Some like Cory Williams, 27, gave up their full-time jobs to focus on the crating amateur video channels for the site and has today more than 180,000 subscribers.
While it’s all free and takes very little money to film your own amateur video – it take a whole lot more to create content that is of interest to others and then get it going viral.
But there’s a whole industry that’s cropped with books, articles and of course, videos that can help you along the way.
M.S. Dhoni’s $8 million of endorsement income over the last year.He is the caption of Indian cricket team and Chennai Super Kings.The Major Sponsors are Reebok, GE Money, Pepsi.His earnings in the year 2009 is $10 million.
2.Sachin Tendulkar
Tendulkar, widely considered one of the greatest batsman in cricket history, is one of five IPL cricketers with “icon” status, meaning he’s exempt from the league’s player auction and instead automatically receives a paycheck 15% larger than his highest paid Mumbai teammate.The Major Sponsors are Adidas, Canon, Royal Bank of Scotland. His earnings in the year 2009 is $8 million
3.Yuvraj Singh
Singh earned $4 million over the last 12 months from endorsements and other commercial ventures off the field, including providing a voice in the animated filmJumbo, his Bollywood debut. The Major Sponsors are Fiat, Reebok, Microsoft. His earnings in the year 2009 is $5.5 million
4.Rahul Dravid
A former International Cricket Council Player of the Year, Dravid earns slightly over $1 million annually from Bangalore as one of the IPL’s five icon players. The Major Sponsors are Castrol, Reebok. His earnings in the year 2009 is $5 million.
5.Andrew Flintoff
Flintoff will retire from five-day national team competition next month and is doing his best to go out on top: In July he bowled England to its first Test victory in 75 years over Australia at Lord’s, cricket’s most storied venue. The Major Sponsors are Puma, Volkswagen, Barclays. His earnings in the year 2009 is $4 million.
6.Sourav Ganguly
Ganguly, captain of the IPL’s Knight Riders, ranks fourth all-time in runs on India’s national team, a squad he used to also captain. The Major Sponsors are Puma, Pepsi. His earnings in the year 2009 is $3.5 million.
*Retired from national team play in 2008
6.Ricky Ponting
Ponting has slowly shed his bad boy image to become one of Australia’s most marketable athletes, earning more than $2 million in commercial endorsements over the last 12 months.The Major Sponsors are Valvoline, KFC, Adidas. His earnings in the year 2009 is $3.5 million.
*Did not play in the IPL in 2009
8.Brett Lee
One of the fastest bowlers in cricket history, Lee was once clocked at 99.9 miles per hour on the radar gun, just shy of Pakistan’s Shoaib Akhtar’s record of 100 mph.The Major Sponsors are Gatorade, Volkswagen, KFC, Adidas. His earnings in the year 2009 is $3 million.
8. (Tie) Kevin Pietersen
Bangalore purchased the rights to Pietersen at auction for a record $1.55 million annual salary–a sum that’s tied with Chennai’s Flintoff as the highest auction price in the IPL’s two year history.The Major Sponsors are Red Bull, Vodafone, Adidas. His earnings in the year 2009 is $3 million.
10. Michael Clarke
Clarke is the highest-profile cricketer who has yet to join the IPL, instead preferring to leave money on the table and play club matches in his native Australia.The Major Sponsors are Gillette, Slazenger. His earnings in the year 2009 is $2.5 million.
So you’ve setup your website. And while it’s fun to have visitors read and appreciate all of the content you create it just makes so much sense if you make some money off them as well. Specially if you’re already generating healthy traffic.
Here’s a list of revenue models that Wired recommends you use to wrap around your ‘free’ website:
CPM ads: “cost per thousand views” – online banner ads
CPC ads: “cost per click” – most common – Google ads
CPT ads: “cost per transaction” – paid only if the customer becomes a paying customer.
Lead generation: pay for qualified names of potential customers
Autoresponder Memberships: people pay for email
Affiliate revenues: e.g., Amazon Associates
Rental of subscriber lists
Sale of information: selling data about users to third parties
Licensing of brand: people pay to use a media brand as implied endorsement
Licensing of content: syndication
Upgraded service/content: Premium content
Alternate output: pdf; print/print-on-demand; customized Shared Book style; etc.
“Souvenirs”/”Merchandise”: Branded items for sale
Cost Per Install: popular with top Facebook apps who can help others get installs
E-commerce: selling stuff directly on your website
Sponsorships: ads of some sort that are sold based on time, not on the number of impressions
Listings: paying a time based amount to list something like a job or real estate on your website
Paid Inclusion: a form of CPC advertising where an advertiser pays to be included in a search result
API Fees: charging third parties to access your API
Some like Cory Williams, 27, gave up their full-time jobs to focus on the crating amateur video channels for the site and has today more than 180,000 subscribers.
